The first video I posted, suggested that maybe it was time for business to take a closer look at theatre for inspiration. But the fact is, business is already, smack bang in the middle of adopting a far more theatrical model. Agile methodology, empathetic storytelling, marketing and relationships and crucially, technology, that now puts businesses at the mercy of the critic or reviewer. Something that theatre productions, both big and small, have had to contend with for centuries. So what I want to do is take some of the relationships and processes used in theatre production and talk about how businesses might benefit from taking na similar approach.